Tourism is a vital component of Brisbane's economy, positioning the city as the third-most popular destination for international travelers, following Sydney and Melbourne. Visitors flock to a wide array of attractions and recreational areas, many of which are easily accessible from the inner city. Key destinations include the South Bank Parklands, home to the iconic Wheel of Brisbane, the serene City Botanic Gardens, and the vibrant Roma Street Parkland. Other notable sites include New Farm Park, Howard Smith Wharves, and the bustling Fortitude Valley, which features a mix of shopping, dining, and cultural experiences.

Brisbane’s cultural richness is on display at landmarks like City Hall, the Museum of Brisbane, and the Queensland Cultural Centre, which houses the Queensland Museum, Queensland Performing Arts Centre, and the Gallery of Modern Art. The Story Bridge, known for its adventurous climb, along with St John's Cathedral and ANZAC Square, adds to the city's historic charm. For those seeking outdoor adventures, the Kangaroo Point Cliffs and the Queensland Maritime Museum provide scenic views and recreational activities.

Outside the bustling inner city, Brisbane is surrounded by natural beauty and attractions such as the University of Queensland in St Lucia, Sirromet Winery at Mount Cotton, and the renowned Lone Pine Koala Sanctuary in Fig Tree Pocket. Tangalooma on Moreton Island offers unique experiences like wild dolphin feeding and whale-watching cruises, while the Eat Street food markets at Northshore Hamilton attract food lovers from all over.

The Brisbane Riverwalk network is a standout feature, running along much of the river foreshore and providing picturesque views for walkers and cyclists. This scenic pathway stretches over 27 kilometers and connects key points around the city. In addition, the Story Bridge Adventure Climb and rock climbing at the Kangaroo Point Cliffs cater to the adventurous spirit.

The coastal beauty of Moreton Bay and its islands, including North Stradbroke Island and Bribie Island, are easily accessible via ferry and feature pristine surf beaches, resorts, and opportunities for boating, fishing, and kitesurfing. The beachside suburbs along the Redcliffe Peninsula and Wellington Point are particularly popular for their inviting piers and recreational facilities.

For nature enthusiasts, several national parks surround the Brisbane metropolitan area, perfect for hiking and bushwalking. The D'Aguilar National Park features hiking peaks such as Mount Nebo and Mount Glorious, while the Glass House Mountains National Park offers stunning landscapes to explore. The Boondall Wetlands, with its unique mangrove ecosystems and floating walking trails, provide an additional outdoor escape.

Brisbane's proximity to the Gold Coast and Sunshine Coast enhances its appeal, with these regions boasting some of Australia’s most famous beaches, ideal for day trips and weekend getaways.

In 2015, Brisbane was recognized by travel guidebook Rough Guides as one of the top ten most beautiful cities in the world, celebrated for its blend of modern architecture, lush greenery, and the picturesque Brisbane River. With a wealth of attractions and activities, Brisbane continues to shine as a premier destination for tourists and recreation enthusiasts alike.